Course Syllabus
BUS 321: Principles of Marketing
COURSE FORMAT: Independent Study in Idaho (Self-Paced)
SPONSOR INSTITUTION: Lewis-Clark State College
COURSE AVAILABILITY: 365 Days
CREDITS: 3
INSTRUCTOR INFORMATION
NAME: Pete Van Mullem, Ph.D.
EMAIL: peterv@uidaho.edu
OFFICE HOURS: By appointment only
OTHER CONTACT: 208-874-3715
Copy the ISI office at indepst@uidaho.edu on all communications.
INSTRUCTOR BIO: Dr. Van Mullem has 20+ years of experience teaching in higher education, including courses in business and sport management.
COURSE DESCRIPTION
Examines the basic elements of marketing theory, terminology, and concepts with emphasis placed on analyzing consumer motivation.
COURSE LEARNING OUTCOMES
By the end of this class, students will be able to:
- Identify target markets using appropriate market segmentation criteria.
- Explain the core components of a comprehensive marketing plan.
- Apply the elements of the marketing mix (product, price, place, promotion) to a hypothetical or real-world marketing scenario.
- Evaluate marketing channels and distribution strategies based on organizational goals and market conditions.
- Explain basic marketing research to collect, analyze, and interpret data about potential consumers.
- Apply marketing planning techniques to develop strategic marketing decisions.
- Analyze consumer behavior and explain how psychological, social, and cultural factors influence purchasing decisions.
REQUIRED MATERIALS
Required Text
- Pride, W. M. and Ferrell, O. C. (2025). Marketing (21st). Mason, OH: South-Western Cengage Learning. ISBN: 9780357984260
Methods of Evaluation
Learning Reflections
There will be eight scheduled learning reflections on Canvas on the material covered in class. Each reflection is worth 15 points. Learning reflections count for 120 points towards your overall grade.
Quizzes
There will be (4) quizzes worth 15 points each for a total of 60 points. Quiz questions will come directly from chapter readings and the course units on Canvas. Quiz questions will consist of multiple-choice and true/false. You will have an unlimited amount of time to complete each quiz. You are allowed any resources available to you to complete the quizzes.
Marketing Project
Students will work individually to develop a marketing plan for a product. Students will submit the project in four parts throughout the course for a total of 100 points.
GRADE INFORMATION
The course grade will be based on the following assignments:
(8) Learning Reflections = 120 pts
(4) Quizzes = 60 pts
(4) Marketing Project = 100 pts
Total points possible = 280
The following grading scale will be used:
- 92% to 100% A
- 90% to 91% A-
- 88% to 89% B+
- 82% to 87% B
- 80% to 81% B-
- 78% to 79% C+
- 70% to 77% C
- 68% to 69% D+
- 60% to 67% D
- 0% to 59% F
Course Policies
Artificial Intelligence (AI) Policy
Use AI to generate ideas and edit your work. Synthesize content from AI with your writing to align AI-generated content with course material. By itself, AI-generated content is not original work. Therefore, treat AI-generated content like a source (i.e., journal article, blog post, book, or website) and provide a citation. Provide quotations if the text is a direct (word-for-word) replica of the content generated in AI or if you have revised or paraphrased the material. Your ability to produce original work is a requirement in this course, and failure to provide appropriate citations for AI-generated content may result in a zero on the assignment.
To cite AI in APA format, use the following approach*:
- APA format: OpenAI. (Year). ChatGPT (Month Day version) [Large language model]. https://chat.openai.com\
- APA reference entry: OpenAI. (2023). ChatGPT (Feb 13 version) [Large language model]. https://chat.openai.com
- APA in-text citation: (OpenAI, 2023)
*Source - OWL at Purdue: https://guides.lib.purdue.edu/c.php?g=1371380&p=10135074
** For additional information: https://apastyle.apa.org/blog/how-to-cite-chatgpt
Refer to the ISI Policies for the most current policies and procedures, including information on setting up accounts, student confidentiality, exams, transcripts, course exchanges, refunds, academic integrity, library resources, disability support and other services.
UNIVERSITY POLICIES AND RESOURCES
LAND ACKNOWLEDGEMENT
U of I Moscow is located on the homelands of the Nimiipuu (Nez Perce), Palus (Palouse) and Schitsu’umsh (Coeur d’Alene) tribes. We extend gratitude to the indigenous people that call this place home, since time immemorial. U of I recognizes that it is our academic responsibility to build relationships with the indigenous people to ensure integrity of tribal voices.
PROFESSIONALISM
Copying from another student or any online source/answer manual is plagiarism and is not allowed. Cheating and plagiarism will earn you an F in this course and, potentially, a visit to the dean of students. See Dean of Student's Student Code of Conduct for more information.
Remember: You’re paying to learn, not just get grades.
LEARNING CIVILITY
In any environment in which people gather to learn, it is essential that all members feel as free and safe as possible in their participation. To this end, it is expected that everyone in this course will be treated with mutual respect and civility, with an understanding that all of us (students, instructors, professors, guests, and teaching assistants) will be respectful and civil to one another in discussion, in action, in teaching, and in learning.
Should you feel our classroom interactions do not reflect an environment of civility and respect, you are encouraged to meet with your instructor during office hours to discuss your concern. Additional resources for expression of concern or requesting support include the Dean of Students office and staff (208-885-6757), the U of I Counseling & Testing Center’s confidential services (208-885-6716), or the Office of Civil Rights and Investigations (208-885-4285).
DISABILITY ACCESS AND REASONABLE ACCOMMODATIONS
University of Idaho is committed to ensuring an accessible learning environment where course or instructional content are usable by all students and faculty. If you believe that you require disability-related academic adjustments for this class (including pregnancy-related disabilities), please contact Center for Disability Access and Resources (CDAR) to discuss eligibility. A current accommodation letter from CDAR is required before any modifications, above and beyond what is otherwise available for all other students in this class will be provided. Please be advised that disability-related academic adjustments are not retroactive.
Center for Disability Access and Resources
Bruce Pitman Building, Suite 127
Phone 208-885-6307
Email cdar@uidaho.edu
VANDAL FOOD PANTRY
The Vandal Food Pantry is a free resource stocked weekly with food, grocery bags, and various hygiene items. Its eight locations across campus are accessible during building hours and open to all. Please take what you need.
GREEN DOT SAFETY PROGRAM
What's Your Green Dot? It's up to all of us to make a safer campus. Vandal Green Dot is a program that helps students learn about the power of the bystander, how to recognize potentially risky situations, and realistic ways to intervene. Together we can bring down the number of people being hurt by interpersonal violence on our campus. No one has to do everything, but everyone has to do something! Learn more and get involved by visiting UI's Green Dot Safety Program or emailing greendot@uidaho.edu.